A Guide to Avoid Being a Narcissistic Facebook Over-Poster:

Facebook is almost at the one billion plus user mark. That means one in six people on the planet has a Facebook account.  Poignantly, there are reportedly over 24 million (and growing) Facebook pages for business.

Obviously, having a Facebook page is essential for a business. Almost a pre-requisite if you want to have any kind of online presence. Businesses who have Facebook pages can promote their business, brands, sales, deals, and services on a daily, bi-daily, even hourly basis if they want to.

However – there’s a big down-side to getting to carried away with plugging your business on Facebook. You can very quickly be viewed as  an “overposter.”  The resulting fallout from being an overposter is substantial, both in collateral damage to your brand’s image and to a big drop in followers and fans.

Personal Facebook overposting is a big turn-off for many people.  After all, if you’re interested in “stream of consciousness” type data, feeding into your Facebook news feed and you have a deep interest in what toast your friends had for breakfast then Twitter is usually the SocNet of choice.  But you’ll see relentless overposting on just about everyone’s feed. Not one post a day but several, sometimes dozens of posts a day.

Why? Because Social Network’s are built around narcissism. Social Networks are – in some ways – the online evolution of narcissism.   Anyone on the planet with a PC and internet or a smartphone can have their own easy to build, easy to use vanity website where they can share – and talk about themselves with the rest of world.  That means that you can share unlimited pictures of yourself, express your thoughts through posts  – as random and as immaterial as they may be – and even video yourself eating toast if you so desire.  And, you can do it as much as you want.

But you can bet that there will be people on your friend’s list that don’t give a rat’s you-know-what  about your toast. They will filter down your posts, block your posts from their feed or completely de-friend you so your posts don’t show up at all.  Overposting is almost like spamming your friends. It’s bad form and you’ll ultimately annoy people on your Facebook network who may end up unsubscribing to your posts completely.

The same goes for  over posting on business pages. Facebook even issued statements on their website help page that warns people about over posting on their page, that says “The most frequently cited reason Facebook users give for “unliking” a brand is that it posts too frequently,” according to  a new report from Exact Target and CoTweet. Data from “The Social Break-up” indicates 44% of Facebook users list this as a top reason for unliking a brand they once liked on Facebook.

Facebook also warns “Report data indicates brands will often know when a Facebook fan changes their mind, as 43% of Facebook users will unlike a brand when they no longer want to see its posts. Another 38% click the “X” in their news feed so they don’t see the brand’s posts and 19%Don’t over post. Instead, provide relevant content and real information that has substantial value. do nothing but ignore the posts”

Facebook over posting is an obnoxious and narcissistic kind of repetitious online social self aggrandizing in the search for Likes and Shares – probably as a replacement for the high fives and hugs you want but don’t receive in real life.


Bottom line? As you get set to post your seventh insightful dissertation on the texture, temperature and taste of the toast you had this morning, remember this. Less… is more.


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