What is an ecosystem?
Author James F. Moore first offered the strategic planning concept of a business ecosystem, now widely adopted in the high tech community. The basic definition comes from Moore’s book, The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems>
“An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world. The economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organisms also include suppliers, lead producers, competitors, and other stakeholders. Over time, they coevolve their capabilities and roles, and tend to align themselves with the directions set by one or more central companies. Those companies holding leadership roles may change over time, but the function of ecosystem leader is valued by the community because it enables members to move toward shared visions to align their investments, and to find mutually supportive roles”
This is an approach that is at the heart of the Mobile Mojo strategy. We create a hybrid technology-ecommerce – retail, mobile eco-system that can evolve and grow. Benefiting all those clients that participate. Customers. Brands. Users. Partners. Clients. Retailers. Marketers…everyone is a part of the mobile ecosystem, and everyone gets something from it.
This policy of eco-systems is introduced in our mobile app strategy for our clients. If a restaurant is interested in our mobile ordering we encourage them to look at the additional options that can be included in their app. Instead of just mobile ordering they can have loyalty cards, QR coupons, mobile wallets, GPS location tools, directions, social media sharing and push notification marketing.